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El Centro Tecnológico del Mar y sus socios en el proyecto CLIMEFISH se reúnen para avanzar en las estrategias ante el cambio climático

Técnicos del Centro Tecnológico del Mar están participando estos días en la primera reunión anual del proyecto CLIMEFISH, una iniciativa financiada por el programa europeo Horizonte 2020 y en la que la institución gallega trabaja junto a 21 socios de 16 países en la búsqueda de medidas de actuación ante el cambio climático.

El consorcio está reunido desde el martes en la ciudad cretense de Heraklion, en Grecia, con el fin de hacer  balance del primer año de actuaciones y avanzar en las próximas estrategias de trabajo.

En el caso de CETMAR, la Fundación está liderando las acciones de interacción con los agentes interesados y como tal se encarga de la puesta en marcha de una plataforma para facilitar la participación de los colectivos de la pesca y de la acuicultura, organizaciones no gubernamentales, equipos de investigación, etc. a nivel internacional. El objetivo es facilitar el diseño de medidas de adaptación que se adecúen a sus necesidades e intereses, así como a los desafíos del cambio climático.

El proyecto CLIMEFISH trabaja en 16 estudios de caso en los sectores productivos de la pesca y de la acuicultura marina y de la producción en lagos y estanques, que alcanzan a más de 25 especies. En este primer año de proyecto, su labor se centró en las predicciones biológicas como punto de partida para detectar riesgos y oportunidades del cambio climático en cada uno de los sectores analizados. En concreto, para Galicia, el Instituto de Investigaciones Marinas-CSIC está trabajando en el estudio de caso del mejillón.

Con un presupuesto de 5 millones de euros, el proyecto CLIMEFISH se ponía en marcha hace un ano. Desde entonces y hasta 2020, sus socios tratarán de contribuir a que la producción de los productos del mar vaya orientada a aquellas zonas y especies con potencial para crecer de forma sostenible, garantizando así el fortalecimiento del empleo en el sector y el desarrollo de las comunidades costeras.

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La Fundación CETMAR participa en una nueva acción de transferencia de conocimiento a través del proyecto europeo COLUMBUS

Una nueva herramienta (NEAT-Nested Environmental status Assessment Tool) diseñada para evaluar el estado ambiental de los mares europeos en el contexto de la Directiva Marco sobre la Estrategia Marina será presentada hoy en la asamblea del proyecto ATLAS en Mallorca. Se trata de un software desarrollado en el marco del proyecto del Séptimo Programa Marco DEVOTES e identificado por el Centro Tecnológico del Mar como uno de los resultados transferibles de esta iniciativa con un impacto potencial más relevante.

photo 1Esta actividad forma parte de las acciones desarrolladas por las áreas de Promoción y Transferencia de Tecnología y Control y Gestión de los Recursos y del Medio Marino de la Fundación CETMAR como miembro del consorcio del proyecto COLUMBUS. Financiado por el programa Horizonte 2020 de la Unión Europea, este proyecto utiliza una metodología innovadora de transferencia de conocimiento para apoyar y ofrecer soluciones que contribuyan al Crecimiento Azul y a la aplicación de la Directiva Marco sobre la Estrategia Marina, entre otras normativas de la Unión Europea.

El nuevo software, que ya ha había sido dado a conocer a especialistas en evaluación ambiental en un taller organizado por CETMAR en su sede en Vigo, se presenta ahora en el marco de la asamblea general del proyecto ATLAS, que celebra hoy una jornada abierta a otros proyectos. En el marco de este nuevo taller se explicarán las posibilidades de aplicación del NEAT en ecosistemas marinos de aguas profundas, pues los objetivos del proyecto ATLAS están orientados a ese tipo de ecosistemas y a una mejora de la planificación y de la gestión de su uso.

Con un presupuesto próximo a los 4 millones de euros, el Centro Tecnológico del Mar y sus socios en COLUMBUS seguirán trabajando hasta 2018 para el aprovechamiento de la investigación marina de la UE, garantizando la accesibilidad y la utilización de los conocimientos generados por parte de los usuarios finales (administraciones, industria, ciencia y sociedad en general).

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The European research project PrimeFish delivers its first results on seafood consumption patterns

From the 4th  to the 6th of April the European project PrimeFish, funded by the Horizon 2020 programme of the European Commission has presented its first results on the consumption of seafood in Europe.

On the 4th and 5th of April, scientists from 11 different countries (Canada, Denmark, Faroe Islands, France, Germany, Iceland, Italy, Norway, Spain, United Kingdom and Vietnam) discussed their latest work on data management, economic performance of fisheries and aquaculture, value chain analysis, market trends, prediction models, support to decision-making, shared value with stakeholders and management of the project.

PrimeFish is developing a web-based tool to strengthen the competitiveness of the European fisheries and aquaculture sector through several ways, being some of them the analysis of the innovation in the seafood market, the analysis of the consumption and the barriers and drivers that lead consumers to the fish counters. The project begun in 2015 and will finish in 2019.

Guðmundur Stefánsson, project coordinator, outlined the aim of the meeting: “The focus is on the commercial aspect of the project together with the possible improvements and the general good for society”. The 16 research centers, universities and SMEs working together in PrimeFish hold an annual meeting to help the researchers to coordinate their work and foresee the next steps to take.

On the 6th April and under the motto of “Science-based Competitiveness and Policy Making for the European Seafood Sector”, PrimeFish researchers introduced the first results of the projectin front of 60 attendants, among them representatives of the Directorate General for  Maritime Affairs and Fisheries of the European Commission (DG Mare), Aurora de Blas (Spanish General Secretary of Fisheries), Grimur Valdimarsson (Senior Advisor from the Ministry of Industries and Innovation of Iceland), Ross Butler (CEO of Cooke Aquaculture), Haukur Þór Hauksson (Deputy manager of Fisheries Iceland-SFS), Mike Park (Chief Executive of the Scottish White Fish Producers Association), Jóhannes Pálsson (CEO of FF Skagen), Javier Ojeda (Manager of the APROMAR) and Sveinn Margeirsson (CEO of Matís). Other representatives from the fisheries and aquaculture sectors of Denmark, Italy, France, Germany, Greece and United Kingdom also participated in the meeting.

PrimeFish Video Competition

Together with the work done so far, the project coordinator Guðmundur Stefánsson awarded the winning team of the “Promoting Seafood Consumption” video competition in Vilanova I la Geltrú. A team joining the 3 audio-visual Spanish students David Redondo, Yomar Sardón and Anatoly Komendrovskiy won the contest with a film outlining the characteristics of seafood and the benefits of carrying a healthy and active life.

Participation of PrimeFish in the EAFE conference

PrimeFish endeavors regarding the drivers and barriers for seafood consumption and the analysis of the French consumption will be presented in the XXIII Conference of the European Association of Fisheries Economists (EAFE) which will be held at the Dublin Castle from the 25th to the 27th April 2017. On the 25th of April, Arnar Buason will present his work related to the French consumers under the title “Fond of Fish? A Count Data Analysis of How Frequently French Consumers Purchase Seafood” on the session entitled “Markets and Marketing of Fish Products”, while on the 26th of April, Kolbrún Sveinsdottir will introduce the public to the “Motives and Barriers for Seafood Consumption: Consumer Perception in Five European Countries” in the session number 13.

World Seafood Congress

The PrimeFish project will also organize a special session during the World Seafood Conference in Reykjavik during the 12 September. The topic addressed will be the Competitiveness & Economic Sustainability in the European seafood sectors, paying attention to the supply chain relations and the improvement of the sectorial strategic plans.

The project is developing a web-based tool that will function as a container for the outcomes of the project, among them, the following studies.

Prospective analysis on price development

The general patterns of the seafood market and price behavior have been analysed with an advanced econometric models such as demand system models and discrete choice demand models in order to investigate the market mechanism and the evolution of the price cycles of fish. These cycles are called boom (when they grow up) and bust (vice versa) and they are able to impact directly on the firms’ competitiveness. The main outcome discovered is related to the price transmission and market integration among cod, herring, seabass, seabream, trout and salmon in markets and along the value chains. Now the macro-economic factors, such as household income, market prices, production volume, tariff and non-tariff barriers and exchange rates, are being analysed in order to be more accurate with the forthcoming price predictions that will be performed and offer to the final user through the PrimeDecisionSupportSystem (PrimeDSS).

Success analyses model or how to match up the consumer preferences with new seafood products

PrimeFish looks also for analyzing the likelihood of success for new seafood product. Building on European consumer studies and previous scientific literature, a survey has been designed to gather the consumers’ views across Italy, Spain, United Kingdom, Germany and France. Then, a model developed in PrimeFish will match consumer segments with the firms’ new product, predicting the best segment and product fit, so that companies will be able to implement more accurate and cost-efficient marketing practices.

1704 Reunión PRIMEFISH 1Drivers and barriers for seafood consumption

Among its first results, PrimeFish has finished a qualitative study focused on the drivers and barriers for the consumption of salmon, trout, seabass, seabream, herring and cod in some of the most important European markets (France, Germany, Italy, Spain, United Kingdom). The endeavor concluded that seafood maintains a general positive image because of its nutrient content, being considered as a light food and having a healthy image. Nonetheless, price, bones and the lack of skills to cook seafood remain as the main barriers for its consumption. Many interviewees cited origin and the negative press on farmed fish as their major concerns. Heavy and light fish consumers were included in the 90 interviews that were realized.

Spanish and Italian consumers prefer fresh fish, with origin being one of their main concerns and sellers playing a major role in the purchasing decision. In Germany, consumers outline origin, but also sustainability, traceability and organic production as being of high importance when choosing seafood products. British consumers choose chilled and ready to eat or ready to heat products, with certifications being important. However, origin is not an important element in its market. French consumers opt for fresh fish but canned, smoked or frozen products are bought when there is a lack of knowledge or experience in buying fresh fish.

Innovations in the seafood sector: cod and salmon

Another of the fields of work of PrimeFish is the analysis of the innovations in the seafood sector. From 2000 to 2015 22,406 seafood products were launched in the European market according to Mintel’s Global New Products Database. Most of them could be categorised as new varieties (44.16%), new products (38.64%) new packaging (11.72%) new formulations (2.99%) and product relaunches (2.49%). Regarding the origin, France, United Kingdom, Spain and Germany represent 54% of innovations. Salmon, crustaceans and tuna are present in the majority of the innovative recipes.

The analysis of the innovations in seafood products in Europe showed the need for a purposeful and goal-oriented approach for innovation where the new seafood product “fits” the target consumer. For instance, there are few innovative products in Europe containing trout or seabass. Cod is the raw material for many innovations, with a lot of them being frozen. Another main species for innovation is salmon. Sustainable products with herring are growing at a fast pace in Germany and East European countries. Among the species selected by  the project, pangasius is not yet a common fish in Europe for innovative products.

Strategies to address innovation do not differ among big and small companies, with both triggering innovation in response to internal endeavors and consumer research. Bigger companies tend to pass a clear message focused on convenience and health. Smaller firms try to occupy the niche market by targeting narrower consumer groups with very specific preferences. The process varies on the scale of the companies, as smaller seafood companies approach innovation through “trial and error”, whereas larger firms count on their own R&D departments.

Analysis of demand in France and Finland

Two countries with high levels of seafood consumption, France and Finland, were the subject of a deep analysis on the seafood demand outlining drivers for consumption linked to the social or economic characteristics of consumers and the competition between different products. In France, for instance, there are more possibilities of consuming cod or seabass as the consumers increase their expenditure. In Finland, the same scenario would increase the options to choose trout. Salmon represents a particular case in France, as its demand varies on its own price, but affects the demand for other species (e.g. trout or herring).

The study realised by PrimeFish researchers demonstrated that the main competition often occurs within a market segment (e.g. smoked salmon and smoked trout in France), but substitutions may occur broadly, as canned tuna is a major substitute for salmon, trout, seabass, seabream, cod and herring in the French market. The analysis also showed a high degree of heterogeneity among consumers and their sociodemographic characteristic, which suggests the need for the sector to segment the market and target marketing strategies.

An analysis of seafood consumption: France

The analysis of purchase frequencies of seafood in France realized by PrimeFish outlined the link between some products and their target consumers. The typical French fresh salmon buyer is a healthy upper-class individual with university education living in the Paris area or the North of France. Frozen salmonids (trout, salmon) attract younger consumers with university education from the East, South and Paris area. Fresh cod consumers are older people, living in small households who do not own their own housing.

B1704 Reunión PRIMEFISHy contrast, the buyer of frozen white fish is older, lower middle to tower class individual living in the south of France who comes from a large household. Other categories of products, such as canned tuna or shrimp, are consumed by older, lower middle class individuals coming from a large household in the center of France.

Next year the PrimeFish consortium will focus its efforts on the investigation of institutional analysis, sectoral dynamics, the benefits of increased fish consumption on the health of consumers, non-market effects of aquaculture and capture fisheries, consumers’ willingness to pay for seafood products and the realm of social awareness regarding seafood consumption.

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El documental “Marcados para sobrevivir” se proyecta el día 31 en el Liceo Marítimo de Bouzas con la colaboración de la Fundación CETMAR

CARTEL-CHARLA-EL-MAR-DEL-FIN-DEL-MUNDOEl Centro Tecnológico del Mar, ABANCA y el Liceo Marítimo de Bouzas organizan de forma conjunta la presentación del documental Marcados para Sobrevivir, que tendrá lugar el próximo viernes 31 de marzo a partir de las siete de la tarde en el salón de actos del Liceo Marítimo de Bouzas (Rúa Eduardo Cabello, 8), en Vigo.

Con impactantes imágenes submarinas de las Rías Gallegas, este documental acerca al gran público de una manera muy amena la importancia del conocimiento científico para la correcta gestión de los recursos pesqueros.

Además, tras la proyección, los asistentes podrán comentar las cuestiones tratadas en la película con José Irisarri (producción y proyecto), Manuel Uhía (guión y dirección), Gonzalo Mucientes y David Villegas (asesores científicos) en un debate abierto.

Dado que el aforo es limitado, se requiere confirmar la reserva en info@liceobouzas.com  o bien llamando a los teléfonos 986 232 442 ó 986 953 020.

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A Spanish team wins the Promoting Seafood Consumption competition of the PrimeFish project

A team composed by the students Yomar Sardón, David Redondo and Anatoly Komendrovskiy has won the Promoting Seafood Consumption competition of the PrimeFish project with a video outlining the characteristics of seafood and the benefits of carrying a healthy and active life. The PrimeFish spot is available in YouTube.

Video_PrimeFishThe video filmed in San Sebastian (Spain) links the choice of seafood to an active life that is enhanced by the healthiness, taste, and crowd-pleasing characteristics of these products. Filmed as publicity spot, the creators will now participate in the “Science-based Competitiveness and Policy Making for the European Seafood Sector” event with the researchers and stakeholders of the PrimeFish project and receive the 1,500 euros prize.

The PrimeFish competition “Promoting Seafood Consumption”  counted on the participation of 7 videos that show very different approaches to seafood. From highlighting the role of women to the organoleptic characteristics of the products, they invite the viewer to explore the cultural, societal and economic values of the sector. All of them are available in the YouTube channel of the project.

 

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Un equipo compuesto por tres estudiantes españoles gana el concurso de vídeo del proyecto PrimeFish para promocionar el consumo de productos del mar

Un equipo compuesto por los estudiantes Yomar Sardón, David Redondo y Anatoly Komendrovskiy ha ganado el concurso de vídeo del proyecto H2020 PrimeFish, una iniciativa en la que participa la Fundación CETMAR junto a socios de diferentes países. Con este certamen se pretendía promocionar el consumo de pescado y marisco y su importancia cultural, social y económica, así como los beneficios de llevar una vida sana y activa. El vídeo PrimeFish está ya disponible en Youtube.

Video_PrimeFishFilmado en San Sebastián, el vídeo vincula la elección de productos del mar con una vida activa que mejora por la salubridad, el sabor y las irresistibles características de estos productos. Filmado como un spot publicitario, los creadores participarán ahora en el evento “Competitividad basada en la ciencia y elaboración de políticas para el sector europeo de productos marinos”, con los investigadores y partes interesadas del proyecto PrimeFish, además de recibir un premio de 1.500 euros.

El concurso “Promoción del consumo de productos del mar”  contó con la participación de 7 vídeos que muestran aproximaciones muy diferentes a los productos marinos. Desde destacar el papel de las mujeres hasta las características organolépticas de los productos, invitando a los espectadores a explorar los valores culturales, sociales y económicos del sector. Todos ellos pueden verse en el canal YouTube del proyecto.

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